We don't talk much about brand growth online, but it's truly fundamental for any type of business to get a bigger head start.
If you're in business for profit, you will always be considering the ROI of your online marketing strategies, but why? Your main goal is to attract new customers, engage them with your products, and ultimately build brand awareness.
When most people think about brand growth, most people automatically think of advertising, but if you're in business for profit, you have to think about more. You can't just spend money on online advertising, the only thing that will work for you is keyword research.
Daemon Tool | 5 Best Practices For You
What is a keyword research tool?
A keyword research tool is simply an online tool that will help you narrow down your search. By searching keywords, you are able to find what exactly people search for. By using a keyword research tool, you will be able to narrow down exactly what people are searching for and buying online.
For example, in SEO, if you're marketing for a furniture store, you can't just pay for ads on Facebook, then sit back and wait. What if you want to attract new customers to your store? You want to have a strong understanding of what's drawing people to your website, or search for your furniture.
You would also want to know what people are searching for. You could spend $1,000 on advertising, and sit back and hope that it works for you. The problem is that Google only shows a certain number of ads to you, and they are all likely to be the same.
So, instead of throwing away that $1,000, you would want to try keyword research first.
Keyword research has never been easier
The problem is that most people do not know about keyword research, so they simply continue to do it the old fashion way.
These days, keyword research can be found for almost free. Many businesses, SEO agencies, and online businesses provide keyword research tools for their clients.
When searching for a keyword, you can use a keyword tool to help narrow down your search. Usually, you will have to enter at least 10 keywords, but this will vary. You could try entering as many keywords as you want in order to get the best results.
Before you start looking at results, you should at least have some idea of what keywords you want to enter. Remember, the best results will come from targeting the right keywords.
A tool like Keywordizr.com is really great. Instead of having to type in keywords into Google, you can use the tool to find a keyword.
One thing you need to remember is that you need to be very specific about what you are targeting.
Search words need to have a search volume. If you're looking for something specific, you need to target the right keywords.
Examples of keyword research tools
There are quite a few free keyword research tools available online, but some of them do charge for their services. It is important to note that you will need to be very clear about what you are looking for.
Not all keyword research tools will be suitable for your business.
If you are searching for something specific, you will want to use a tool that specifically focuses on your business type. The two main keyword research tools out there are:
- KeywordReboot
- Keywordiq
WANT TO KNOW MORE?
Search for your keywords on Google with these two tools.
1) Search
Google will be the keyword research tool that you will need to use when you are starting out.
You will need to enter at least 10 keywords, but this will vary.
2) Sort
You need to be very specific about what you looking for.
3) Positioning
Use the search results to position your product or service in the SERP.
4) Charting
You need to be very clear with your position, and your campaign in general.
5) Profiling
You need to target certain groups of people for your business.
6) Optimize
You need to use Google's tools to target your marketing campaign.
So, which keywords are you targeting?
Too much money is wasted when you don't know what to target, or when you go after something that's not really relevant to your business.
